AIAttention is an AEO (Answer Engine Optimization) analytics platform that measures how often and how prominently AI chatbots like ChatGPT, Gemini, Perplexity, and Qwen mention your brand. It provides an AI Attention Score (0-100), competitor detection, citation tracking, and trend analysis to help you optimize your brand's visibility in AI-generated answers.

What is an AI Attention Score?

The AI Attention Score (AAS) is a proprietary metric from AIAttention that quantifies your brand's visibility across AI models on a 0-100 scale. It considers mention frequency, ranking position within AI responses, and consistency across multiple AI providers. A score of 100 means your brand is mentioned first in every AI response for your tracked prompts.

What is AEO (Answer Engine Optimization)?

AEO (Answer Engine Optimization) is the practice of optimizing your brand's presence in AI-generated answers. Unlike traditional SEO which focuses on search engine rankings, AEO focuses on ensuring AI chatbots and answer engines recommend and mention your brand when users ask relevant questions. AIAttention is purpose-built to measure and track AEO performance.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a broader term that encompasses optimizing content for all generative AI systems, including AI search engines (like Perplexity and Google AI Overviews), AI chatbots (like ChatGPT and Gemini), and AI assistants. AIAttention tracks your brand's GEO performance across all major generative AI platforms.

Which AI models does AIAttention track?

AIAttention currently monitors four major AI models: OpenAI's ChatGPT (GPT-4o), Google's Gemini, Perplexity (with citation extraction), and Qwen (Alibaba). Each monitoring run queries all selected models with your configured prompts and analyzes the responses for brand mentions, ranking position, and competitor presence.

How does AIAttention detect competitors?

AIAttention uses AI-powered analysis to identify all brands and entities mentioned alongside yours in AI-generated responses. It tracks competitor mention frequency, calculates an estimated AI Attention Score for each competitor, and ranks them so you can see your competitive position in AI visibility.

How is AIAttention different from traditional SEO tools?

Traditional SEO tools like Ahrefs, SEMrush, and Moz track your website's ranking in search engine results pages (SERPs). AIAttention tracks something entirely different: how AI chatbots and answer engines mention your brand in their generated responses. As AI increasingly replaces traditional search, AEO monitoring is becoming essential alongside SEO.

What is the Stability Index?

The Stability Index (SI) is a metric that measures how consistent your AI Attention Score is over time. It uses a sliding window of your most recent monitoring runs to calculate score variance. A high Stability Index means your brand visibility in AI answers is reliable and predictable, while a low score indicates volatility.

Comparison2026-03-206 min read

AIAttention vs Otterly.ai: Which AEO Tool Is Right for You?

A detailed comparison of AIAttention and Otterly.ai for AI visibility tracking. Compare features, pricing, and use cases to choose the best AEO analytics platform.

By AIAttention Team

AIAttention and Otterly.ai are both platforms designed to help brands measure their visibility in AI-generated answers. But they take different approaches and serve different needs. This comparison helps you decide which is the better fit.

Disclosure: This comparison is published by AIAttention. We've done our best to be accurate and fair, but we encourage you to try both platforms and decide for yourself.

Overview

	AIAttention	Otterly.ai
Founded	2026	2024
Focus	AEO analytics with AI Attention Score	GEO monitoring and AI search tracking
AI Models	ChatGPT, Gemini, Perplexity, Qwen	ChatGPT, Gemini, Perplexity, Google AI Overviews
Free Tier	Yes (1 project, 5 prompts, weekly)	Limited
Recognition	—	Gartner Cool Vendor 2025
Users	Early stage	20,000+

Where AIAttention Excels

Qwen (Alibaba) tracking: AIAttention is the only platform monitoring Qwen, important for brands with Asian market presence
Transparent pricing: Clear $0 / $19 / $49 tiers vs. contact-for-pricing
Free tier: Full-featured free plan with 1 project and weekly monitoring — no credit card required
AI Attention Score: A single 0-100 metric that combines mention frequency, ranking position, and cross-model consistency into one number
Automatic competitor detection: No need to manually specify competitors — they're discovered from AI responses

Where Otterly.ai Excels

Google AI Overviews tracking: Otterly monitors Google SGE/AI Overviews, which AIAttention does not (yet)
Established platform: 20,000+ users and Gartner Cool Vendor recognition provide proven reliability
GEO research: Otterly publishes original GEO experiments and research, providing educational value beyond the tool
Larger team: 12 team members provide broader support and faster feature development

Feature Comparison

Feature	AIAttention	Otterly.ai
AI Attention Score (0-100)	Yes	Visibility Score (different methodology)
Stability Index	Yes (4-run window)	Trend tracking
Automatic Competitor Detection	Yes	Yes
Citation Tracking	Yes (Perplexity)	Yes
Raw AI Response Access	Yes	Yes
Custom Prompts	Yes	Yes
ChatGPT	Yes	Yes
Gemini	Yes	Yes
Perplexity	Yes	Yes
Qwen	Yes	No
Google AI Overviews	No	Yes
Free Tier	Yes (full features)	Limited

Pricing

AIAttention offers transparent, published pricing: Free ($0), Starter ($19/month), and Pro ($49/month). Otterly.ai uses a contact-for-pricing model, which typically indicates higher price points aimed at larger teams and enterprises.

If budget is a factor and you're a small team or individual marketer, AIAttention's free tier and affordable paid plans make it more accessible.

Which Should You Choose?

Choose AIAttention if:

You want a straightforward, affordable AEO analytics tool
You need Qwen tracking for international visibility
You prefer transparent pricing with a free tier to start
You want a single AI Attention Score to track and report on

Choose Otterly.ai if:

You need Google AI Overviews tracking
You value an established platform with proven track record
You want access to GEO research and educational content
You're an enterprise team with a larger budget

Start measuring your AI visibility today

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AIAttention vs Otterly.ai: Which AEO Tool Is Right for You?

Overview

Where AIAttention Excels

Where Otterly.ai Excels

Feature Comparison

Pricing

Which Should You Choose?

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