AIAttention is an AEO (Answer Engine Optimization) analytics platform that measures how often and how prominently AI chatbots like ChatGPT, Gemini, Perplexity, and Qwen mention your brand. It provides an AI Attention Score (0-100), competitor detection, citation tracking, and trend analysis to help you optimize your brand's visibility in AI-generated answers.

What is an AI Attention Score?

The AI Attention Score (AAS) is a proprietary metric from AIAttention that quantifies your brand's visibility across AI models on a 0-100 scale. It considers mention frequency, ranking position within AI responses, and consistency across multiple AI providers. A score of 100 means your brand is mentioned first in every AI response for your tracked prompts.

What is AEO (Answer Engine Optimization)?

AEO (Answer Engine Optimization) is the practice of optimizing your brand's presence in AI-generated answers. Unlike traditional SEO which focuses on search engine rankings, AEO focuses on ensuring AI chatbots and answer engines recommend and mention your brand when users ask relevant questions. AIAttention is purpose-built to measure and track AEO performance.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a broader term that encompasses optimizing content for all generative AI systems, including AI search engines (like Perplexity and Google AI Overviews), AI chatbots (like ChatGPT and Gemini), and AI assistants. AIAttention tracks your brand's GEO performance across all major generative AI platforms.

Which AI models does AIAttention track?

AIAttention currently monitors four major AI models: OpenAI's ChatGPT (GPT-4o), Google's Gemini, Perplexity (with citation extraction), and Qwen (Alibaba). Each monitoring run queries all selected models with your configured prompts and analyzes the responses for brand mentions, ranking position, and competitor presence.

How does AIAttention detect competitors?

AIAttention uses AI-powered analysis to identify all brands and entities mentioned alongside yours in AI-generated responses. It tracks competitor mention frequency, calculates an estimated AI Attention Score for each competitor, and ranks them so you can see your competitive position in AI visibility.

How is AIAttention different from traditional SEO tools?

Traditional SEO tools like Ahrefs, SEMrush, and Moz track your website's ranking in search engine results pages (SERPs). AIAttention tracks something entirely different: how AI chatbots and answer engines mention your brand in their generated responses. As AI increasingly replaces traditional search, AEO monitoring is becoming essential alongside SEO.

What is the Stability Index?

The Stability Index (SI) is a metric that measures how consistent your AI Attention Score is over time. It uses a sliding window of your most recent monitoring runs to calculate score variance. A high Stability Index means your brand visibility in AI answers is reliable and predictable, while a low score indicates volatility.

Comparison2026-03-1912 min read

Best AEO & GEO Tools in 2026: AI Visibility Platforms Compared

A comprehensive comparison of the best AEO and GEO analytics tools in 2026, including AIAttention, Otterly.ai, Profound, Gauge, Peec AI, Scrunch, and more.

By AIAttention Team

As AI chatbots like ChatGPT and Perplexity become primary discovery channels for product recommendations, a new category of analytics tools has emerged: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) platforms. These tools help brands measure and optimize their visibility in AI-generated answers.

In this guide, we compare the leading AEO/GEO tools available in 2026 to help you choose the right platform for your needs.

1. AIAttention

AIAttention is an AEO analytics platform focused on measuring brand visibility across ChatGPT, Gemini, Perplexity, and Qwen. It provides an AI Attention Score (0-100), automated competitor detection, citation tracking, and historical trend analysis.

Key strengths:

AI Attention Score: A single 0-100 metric combining mention frequency, ranking position, and cross-model consistency
Automatic competitor detection from AI responses (no manual setup required)
Multi-model monitoring: ChatGPT, Gemini, Perplexity (with citations), and Qwen
Custom prompt configuration for industry-specific monitoring
Stability Index measuring score consistency over time
Transparent pricing with a free tier ($0/19/49 per month)

Best for: Small to mid-size brands and marketing teams who want straightforward AI visibility tracking with an easy-to-understand score and competitive analysis.

2. Otterly.ai

Otterly.ai is a GEO monitoring platform that tracks brand visibility across AI search engines including ChatGPT, Perplexity, Google AI Overviews, and others. Named a Gartner Cool Vendor in 2025, Otterly has built a strong reputation in the GEO space.

Key strengths:

Broad AI model coverage including Google AI Overviews
Live GEO experiments with published results
Established track record (20,000+ users)
Gartner Cool Vendor 2025 recognition
Active blog with original GEO research

Best for: Marketing teams and SEO professionals who want a proven platform with strong industry recognition and extensive educational content.

3. Profound

Profound is the most well-funded player in the AEO space, backed by a $35M Series B from Sequoia Capital. It positions itself as a comprehensive "AI search optimization" platform with both monitoring and content optimization capabilities.

Key strengths:

Largest dataset: Tracks hundreds of millions of anonymized AI conversations
Prompt Volumes: Shows how many people ask specific questions to AI
Agents: Autonomous content optimization for AI visibility
Agent Analytics: Tracks AI crawler behavior on your site
Shopping module for e-commerce AI visibility
Enterprise-grade with SOC 2 Type II compliance

Best for: Enterprise brands and large marketing teams who need comprehensive AI search intelligence with content optimization capabilities and are willing to pay premium pricing.

4. Gauge

Gauge is a Y Combinator-backed (S24) AI visibility platform that focuses on actionable insights. Their "Action Center" identifies specific prompts where competitors appear but you don't, helping prioritize optimization efforts.

Key strengths:

Action Center for competitive gap analysis
Prompt-level competitive intelligence
Daily monitoring cadence
Strong B2B/SaaS customer base (Supabase, MotherDuck)
Y Combinator backing

Best for: B2B SaaS companies who want actionable competitive intelligence about where they're losing AI visibility to competitors.

5. Peec AI

Peec AI is an AI search analytics platform targeting marketing teams. Built on Framer, it offers platform-specific tracking with dedicated pages for ChatGPT, Gemini, and other AI models.

Key strengths:

Platform-specific tracker pages for individual AI models
Brand sentiment analysis in AI responses
Agency partner directory with 11 partners
Competitive pricing (~89 EUR/month)

Best for: Marketing teams in Europe looking for a budget-friendly AI visibility tracking solution.

6. Scrunch

Scrunch positions itself as an "AI Customer Experience Platform" that goes beyond monitoring to actively serve optimized content to AI agents. Their Agent Experience Platform (AXP) is the most differentiated feature in the space.

Key strengths:

Agent Experience Platform (AXP): Serves AI-optimized content to crawlers at the CDN layer
Enterprise customer base (Lenovo, Skims, Crunchbase)
Media coverage (TechCrunch, WSJ, Fast Company)
SOC 2 Type II certified
500+ company customers

Best for: Enterprise brands who want to go beyond monitoring and actively control how AI agents consume their content.

7. BrightEdge

BrightEdge is a traditional enterprise SEO platform that has added AI visibility features. Their AI Catalyst product brings generative content analysis to their existing SEO toolkit.

Key strengths:

Established enterprise SEO platform with 10+ years of data
Combined SEO + AEO in a single platform
AI Catalyst for content optimization
Large customer base with proven ROI case studies

Best for: Enterprise teams already using BrightEdge for SEO who want to add AI visibility tracking without adopting a new platform.

Comparison Table

Feature	AIAttention	Otterly	Profound	Gauge	Peec AI	Scrunch
AI Attention/Visibility Score	Yes (0-100)	Yes	Yes	Yes	Yes	Yes
Competitor Detection	Automatic	Yes	Yes	Yes	Yes	Yes
Citation Tracking	Yes	Yes	Yes	Yes	Limited	Yes
ChatGPT Tracking	Yes	Yes	Yes	Yes	Yes	Yes
Gemini Tracking	Yes	Yes	Yes	Yes	Yes	Yes
Perplexity Tracking	Yes	Yes	Yes	Yes	Yes	Yes
Qwen Tracking	Yes	No	No	No	No	No
Content Optimization	No	Limited	Yes (Agents)	No	No	Yes (AXP)
Free Tier	Yes	Limited	No	Yes	No	No
Starting Price	$0/free	Contact	Contact	Contact	~$89/mo	Contact

How to Choose the Right AEO Tool

Consider these factors when evaluating AEO/GEO platforms:

Budget: AIAttention and Gauge offer free tiers; enterprise platforms like Profound and Scrunch require contacting sales
Company size: Startups and SMBs may prefer simpler tools (AIAttention, Gauge); enterprises need compliance and scale (Profound, Scrunch, BrightEdge)
Use case: If you need monitoring only, most tools work well. If you need content optimization, look at Profound's Agents or Scrunch's AXP
AI model coverage: AIAttention is the only platform tracking Qwen (Alibaba), important for brands with international presence
Integration needs: BrightEdge is best if you want unified SEO + AEO. Standalone tools offer deeper AEO-specific features

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Best AEO & GEO Tools in 2026: AI Visibility Platforms Compared

1. AIAttention

2. Otterly.ai

3. Profound

4. Gauge

5. Peec AI

6. Scrunch

7. BrightEdge

Comparison Table

How to Choose the Right AEO Tool

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